The multi-talented rappers from Universal Records Philippines became the latest Asian artists to grace the extravagant Times Square billboard in New York City, USA.
The towering billboard featuring Gloc-9, Hero, and Ramdiss is part of the KALYE X campaign, Spotify's initiative that spotlights Pinoy hip-hop through meaningful collaborations with artists and communities. Also featured there are fellow hip-hop artists Midnasty, Cookie$, and Morobeats.
Right now, the said track has almost 150,000 streams. “Umaga” is a raw and fearless anthem that encourages its listeners to break free from the various expectations of society. Though the three artists have different backgrounds, they came together to create art in the form of the latest track.
“I love writing songs about real stories and struggles of people, and being able to capture what we go through every day. As an artist, I want my music to resonate with everyone, hip-hop fan or not. That is why I take pride in creating songs that tell people’s stories like what we did here for our Spotify Single, ‘Umaga,’” Gloc-9 shared.
The rising Ramdiss states, “I take pride in the lessons I've learned from those who laid the foundation for rap music in the Philippines. At tulad ng dati, ay patuloy akong magiging alagad ng rap at habambuhay akong makikibaka para sa kapakanan ng lirisismo at sining.”
In addition, Hero said that he’s grateful for this amazing career milestone.
“I also love seeing people get inspired by my songs. I'm grateful that Spotify helps artists like us reach a wider audience, enable collaborations with great talents, and open new doors. Wala akong hinangad kundi gumawa nang gumawa ng awitin at hindi ko naman inaasahan na dito ako dadalhin ng bagay na minahal kong gawin.” he shares.
Gloc-9, Ramdiss, and Hero made their debut live performance of "Umaga" at KALYE X Manila, which took place on October 28 at the Circuit Events Ground in Makati City. Time to stream NOW on the Kalye Hip-Hop playlist on Spotify.